english tutor,中學補習,補習社-大學生網上賣化妝品淘得金飯碗 |
| 【補習社, 英文補習, 補習英文, 中文補習, 補習中文, 英文課程, 暑期課程, 補習數學, 數學補習】 A YEAR and a half ago, like most men in the world, Li Wanyuan went dizzy whenever anyone talked about girls` cosmetics. Now he`s making a living from them. 回想1年半前，李萬源（音譯）還像大多數男性一樣提起女孩們的化妝品就覺得暈頭轉向。而如今，他已將其作為自己的工作。 Li got his first job after graduating in 2007 as a salesman for a Shandong company. 2007年，李找到瞭畢業後的第一份工作：在山東一傢公司做銷售。 He quit the job about half a year later when he saw that it wouldn`t give him room to develop. 然而，半年後，他認識到該工作沒有發展的空間，於是便毅然辭職。 He was attracted by the idea of Internet selling, and decided to set up his own online shop, with the idea of developing it into a regional shopping site later. 那時的他對網絡銷售很感興趣，於是決定創立一傢自己的網店，希望有朝一日能將它發展為一個區域性購物場所。 "Girls are obsessed with being beautiful and they`ll never stop trying, so the cosmetics business will obviously go far," Li explained. 李表示：“愛美是所有女性共同的特點，她們永遠不會放棄追求美麗的嘗試。由此看來，做化妝品買賣肯定會成功。” Li opened his "University Graduate`s Online Shop" on March 19, 2008, on Taobao.com. 2008年3月19日，李在淘寶網上創立瞭他的網店——"University Graduate's Online Shop"。 He did not stock any goods at first and only provided photos and descriptions of the goods available. 起初，他隻在網上提供可出售商品的照片和描述，並不備貨。 Every day, he took a bus to get the cosmetics people ordered that day. 因此，他每天都要乘坐公交車去采購顧客當天購買的化妝品。 For the first half month, he sold his goods at a loss to increase sales and credit. 開店前半個月，他虧本出售商品，借此來提高業績和信譽度。 New sellers don`t have a credit record at all, and buyers tended to trust those with a good record. 這樣做的原因很簡單：新賣傢根本沒有信用記錄，而多數買傢都傾向於根據信用記錄來決定是否信任賣傢。 He gradually figured out which products sold and which didn`t so his next move was to spend 600 yuan on the popular ones. 隨著時間的累積，他發現一些商品很受歡迎，而其他則不然。於是，他決定在這些受歡迎商品上投資600元。 To establish a good customer base, he opened a VIP service -anyone who bought anything became a VIP member. 為瞭建立一個良好的客戶基礎，他開通瞭VIP服務：凡購買商品者均可成為VIP會員。 That qualified them for a 2 percent discount on their next purchase. VIP會員購買商品可享受2％的折扣優惠。 In addition, he often enclosed free samples with any order, in the hope that people would try the product after trying the sample. 此外，他經常為買傢免費附贈樣品，希望她們在體驗後購買該產品。 For the first two months, he earned nothing at all but his credit and reputation were looking better. 這樣下來，起初的兩個月雖然他的收入幾乎為零，他的信用和聲望卻上升瞭不少。 By the third month, Li made about 1,000 to 1,500 yuan. 到瞭第三個月，李的收入在1000到1500元左右。 However, the loose capital was becoming a problem that trouble him just as it did other online sellers. 然而，和其他在線賣傢一樣，他開始面臨蝕本問題。 The rule of online transactions is that a seller does not get paid until the customer gets the goods. 按照在線交易規則，買傢在拿到貨物後才付款。 Deliveries took about a week, meaning that there was a week delay in the payment process. 而貨品投遞需要花費一周左右的時間，因此付款也要延遲一周。 To keep his business running, Li had to cut the purchase cost. 為保證生意的正常運營，李不得不降低進貨成本。 One solution he used was his credit card that allowed him a 5,000-yuan overdraft. 他采用的一個方法是用信用卡結算。他的信用卡透支額度為5000元。 Li has also spent 1,000 to 1,500 yuan a month on Taobao`s advertising service. 此外，李每個月花費1000至1500元在淘寶網上做廣告。 This "direct link" allows a seller to link its products to a keyword search. 這個“直接鏈接”能讓賣傢通過關鍵字搜索鏈接到他的商品。 When customers search for a specific word that the seller has a link to, the seller`s products will appear on a list of recommendations. 一旦賣傢所添加的鏈接與顧客搜索的關鍵詞相吻合，他的商品就會出現在網站的推薦列表中。 That service, Li says, contributes at least 50 percent to his volume of transactions. He made about 5,000 yuan, the last month of 2008. 李透露，這項服務為他帶來一半的交易量。2008年最後一個月，他交易所得為5000元。 His gross income for this past February was 8,000 yuan, so Li plans to do more to stock goods. 今年2月份他的總收入達到瞭8000元。由此，李計劃進一步擴大采購規模。 Here are some suggestions for anyone looking at starting an online shop: 給欲開網店的你一些建議： 1. Make sure there`s a ready market before you start stocking your goods. Take at least a month to study the market. 1. 備貨前，確保你有一個現成的市場。至少花一個月的時間做市場調查。 2．A good reputation is everything for an online seller. As a newcomer with no credit record, you may have to sacrifice profits to boost your score. 2. 對網上賣傢而言，聲望決定一切。對於沒有信用記錄的新手而言，你可能需要犧牲利潤來提高分值，賠本賺吆喝。 3．A VIP membership is one good way to form a bond with customers and help you establish a good customer base. 3. VIP會員制可以有效粘合顧客，從而幫你建立強大的客戶基礎。 4．Keep up with the times so that you always know what the most popular goods are. 4. 要與時俱進，你總得瞭解什麼東西現下最流行。 |
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